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What is the Budweiser Puppy Love commercial about?
Scored to the song Let Her Go by Passenger, “Puppy Love” focuses on a golden Labrador puppy’s friendship with a Clydesdale. The relationship between the two four-legged buddies also ends up bringing their owners together.
Who created the Budweiser puppy love commercial?
agency Anomaly
“Puppy Love” featured 17 Clydesdale horses and eight golden Labrador puppies and was created by the ad agency Anomaly, which also was responsible for last year’s winner.
When did the Budweiser Puppy commercial air?
The commercial only aired one time during Super Bowl XXXVI on February 3, 2002, but many people have never forgotten it. Anheuser-Busch’s creative team came up with the concept and moved heaven and earth to make the commercial.
Who was the horse trainer in Budweiser commercial?
actor Don Jeanes
“There were all these puppies on the shoot, and we received special instructions on the call sheet that said: ‘Don’t pet the puppies!,’” actor Don Jeanes, who portrays the Clydesdale trainer in the commercial, said in an interview with the Los Angeles Times.
Why is Budweiser not doing a commercial?
“For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl. Instead, we’re redirecting our advertising dollars to support COVID-19 vaccines awareness and education,” the video’s description reads. This content is imported from YouTube.
What is the Budweiser dog?
Spuds MacKenzie is a fictional dog (bull terrier) character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore.
Who is Robin Wiltshire?
Meet Robin Wiltshire, trainer of the Budweiser Clydesdales | HORSE NATION.
Is there a Budweiser commercial 2021?
Why is there no Budweiser Super Bowl 2021 ad? In a 90-second ad entitled “Bigger Picture” released on January 25, Budweiser explained its decision to sit on the sidelines this year during football’s biggest weekend. “For the first time in 37 years, Budweiser isn’t airing a commercial during the Super Bowl.
Why is the Budweiser ad called Puppy Love?
The ad culminates when horses bar the puppy from leaving in a car, and the humans consent to let them play together in peace. “Budweiser is taking you on an emotive journey, and they’re using storytelling to do it,” Schweitzer says.
What’s the significance of the Budweiser commercial?
What’s notable about the commercial is that viewers don’t realize they’re watching a beer commerical–that is, until the very last frame. Schweitzer says this is a good thing: What the company lacks in direct branding, it makes up for in subtlety.
Why are Clydesdales so important to Budweiser?
Schweitzer says this is a good thing: What the company lacks in direct branding, it makes up for in subtlety. “Clydesdales are so iconic they don’t even need to mention that it’s Budweiser,” he said. Customers are more incentivized to buy when they don’t read the marketing as heavy-handed.